Time to Be Strong
Year of production 2024
Production Countries and Regions South Korea
Duration 99 mins
Genres Drama K-pop
Language(s) Korean with English Subtitles
Director(s) Namkoong Sun
Producer(s) Lee Sang-hyun
Synopsis
Three retired K-pop idols take a trip to Jeju Island. Leaving behind their failed careers and unspoken wounds, they seek compensation for their lost school days. However, on the first day of the trip, Sarang loses her luggage and gets caught up in an unwanted quarrel. Facing the soar memories from the past, friends slowly begin to move forward.
Curators’ note
Three retired K-pop idols embark on a long-overdue school trip to Jeju, but their plans take an unexpected turn when Sarang loses her suitcase. As their journey unfolds across the serene island, the audience is drawn into the unfiltered world of idols — a place far removed from the glamour of the spotlight. Beneath the calming pastel hues of tangerine farms, seaside landscapes, and campfires lies a moving narrative that juxtaposes moments of serenity with the harsh realities of unfair treatment, sexual harassment, and exploitative contracts. Through these heavy themes, the film lays bare the lasting scars the industry can leave on young dreamers, while offering a glimpse of hope as the protagonists rediscover friendship, growth, and solace through their shared resilience.
(Sally Fu from MINT CFF)
Director’s bio
NAMKOONG Sun was born in Seoul. Studied architecture at Seoul National University and MFA for filmmaking at the Korean National University of Arts. Director and writer of feature film Ten Months (2021) and numerous acclaimed short films.
Director‘s statement
Festival & Awards
2025 3rd MINT CHINESE FILM FESTIVAL OFFICIAL SELECTION
2024 26th Jeonju International Film Festival Grand Prize, Best Actor Prize,Watcha's Pick
35th Singapore International Film Festival Silver Screen Award (Nominee)
Casts
Choi Sung-eun, Hyun Woo-seok, Ha Seo-yoon
Credits
Scriptwriter: Namkoong Sun
Cinematography: Kim Sun-hyuk
Music: Byul.org
Production Design: Ung Jaeyoung
Editor: Choi Kyung-yoon