Time to Be Strong

Year of production 2024

Production Countries and Regions South Korea

Duration 99 mins

Genres Drama K-pop

Language(s) Korean with English Subtitles

Director(s) Namkoong Sun

Producer(s) Lee Sang-hyun

Synopsis

Three retired K-pop idols take a trip to Jeju Island. Leaving behind their failed careers and unspoken wounds, they seek compensation for their lost school days. However, on the first day of the trip, Sarang loses her luggage and gets caught up in an unwanted quarrel. Facing the soar memories from the past, friends slowly begin to move forward.

Curators’ note

Three retired K-pop idols embark on a long-overdue school trip to Jeju, but their plans take an unexpected turn when Sarang loses her suitcase. As their journey unfolds across the serene island, the audience is drawn into the unfiltered world of idols — a place far removed from the glamour of the spotlight. Beneath the calming pastel hues of tangerine farms, seaside landscapes, and campfires lies a moving narrative that juxtaposes moments of serenity with the harsh realities of unfair treatment, sexual harassment, and exploitative contracts. Through these heavy themes, the film lays bare the lasting scars the industry can leave on young dreamers, while offering a glimpse of hope as the protagonists rediscover friendship, growth, and solace through their shared resilience.

(Sally Fu from MINT CFF)

Director’s bio

NAMKOONG Sun was born in Seoul. Studied architecture at Seoul National University and MFA for filmmaking at the Korean National University of Arts. Director and writer of feature film Ten Months (2021) and numerous acclaimed short films.

Director‘s statement

Festival & Awards

2025 3rd MINT CHINESE FILM FESTIVAL OFFICIAL SELECTION

2024 26th Jeonju International Film Festival Grand Prize, Best Actor Prize,Watcha's Pick

35th Singapore International Film Festival Silver Screen Award (Nominee)

Casts

Choi Sung-eun, Hyun Woo-seok, Ha Seo-yoon

Credits

Scriptwriter: Namkoong Sun

Cinematography: Kim Sun-hyuk

Music: Byul.org

Production Design: Ung Jaeyoung

Editor: Choi Kyung-yoon